The printing industries are always blamed for deteriorating the environment with toxic chemical waste whether it's cutting of trees for producing paper or for their noxious chemical dripping into lakes and rivers. The waste produced by these industries takes many years to decompose properly and when it mixes with water bodies it destroy aquatic life as well.
Go electronic- Choose email or pdfs instead of mail
Using email and pdfs files not only saves your hard earn money but also helps in saving the environment. Your advertisement campaign can equally be powerful if you send email in place of traditional mails. You can use the services of any web designer or any friend who is good at designing and can save hundreds of trees.
3 R's - Repair, Reuse, Recycle
Just follow the principal of Repair, Reuse and Recycle. If you have used some graphic design couple of years ago for your client then it would be in the favor of environment if you just do some additional work on previous design in Adobe Photoshop or illustrator and submit to some other client. This principle of 3 R can help you to attract many environmental friendly clients as well.
Carbon Foot Prints
Due to the increased concern for environment in all over world the governments of various nation has ratified the Kyoto protocol. The protocol talk about the carbon trading in which each industry in a particular country would be given some credits which they can even trade or sell. These credits would be very useful in future as government would not allow any company or business to do pollution after certain limit. Credit will ensure that a company can only damage environment in a permissible limit. So it would be in the interest of print companies to reduce their emission level.
Print material that can be sustained
Using the paper made from trees is no longer necessary. There are printing materials available that are vegetable based. These days printers are able to use Forest Stewardship Council (FSC) approved paper very easily. The vegetable based papers have proved to be perfect substitute for tree based papers and are available in various colors as well. Their availability has also increased in last few years. These papers are 100 percent environment friendly as you are not cutting any tree in order to manufacture.
So, next time when you go for purchasing paper or throw waste in pond or river, do keep in mind that your purchase and decisions can save hundreds of tress, ponds essential for you and your family healthy survival. It's not for government rules and regulation you should care about environment, rather it's for you only.